MatchDay
Date 2024
Client MatchDay
What I did Illustration
Web Development Jean-Baptiste Louvet
Brand Identity Juline Labriet
Client MatchDay
What I did Illustration
Web Development Jean-Baptiste Louvet
Brand Identity Juline Labriet
MatchDay is a sports consulting firm that serves as a bridge between the goals of project stakeholders, the challenges of our societies, the needs of communities, and the expectations of its stakeholders. They contacted me in 2023 to create three main illustrations and three additional illustrations reminiscent of the main ones.
Drawing inspiration from the visual identity created by Juline Labriet for Matchday, I emphasized the dot of the logo in my illustrations. At the request of the MatchDay team, I incorporated the human aspect into the landscapes in a minimalist way in my creations.
The dot reminded me of characters seen from above, offering a simple and refined perspective. This allows for stepping back to observe the world and inviting the reader to imagine their evolution, while respecting Juline Labriet's color palette: red for the company, orange for sports policy, blue for sports organization, and green for sports infrastructure.
