Date 2022
Client HES.SO
What I did  Illustrations
Agency  Parenti Design
Creative Direction  Elie Kupsc
Motion Design  Abel Nadin
Account Director Lorna Steele

The job market in the region lacks skilled professionals in ICT, but HES-SO Geneva offers courses to address this need. However, fragmented communication about the program offerings has led to a lack of awareness among potential students. To promote its ICT courses and provide a clear overview of the program offerings, HES-SO Geneva is launching a communication campaign. 
The goal is to ensure that individuals seeking to pursue a career in ICT have access to the information they need to make informed decisions about their education and future career paths, and to inspire the next generation of skilled ICT professionals to meet the growing demand for these essential skills in the job market.