Date 2022
Client SIG
What I did  Illustrations
Agency  Parenti Design
Creative Direction  Elie Kupsc
Motion Design  Abel Nadin
Copywriter  Jean-Michel Larsen

An advertising campaign was created to promote the high-quality, eco-friendly water of Geneva. The goal was to emphasize that the water is sourced locally and has exceptional quality. The campaign was rolled out across various media, including vehicles, posters, fountains, and leaflets. Overall, the campaign successfully increased awareness of the superior quality and environmental benefits of Geneva's water. As a designer, I am proud to have contributed to this initiative and helped promote sustainable living practices.