EAU DE GENEVE
Date 2022
Client SIG
What I did Illustrations
Agency Parenti Design
Creative Direction Elie Kupsc
Motion Design Abel Nadin
Copywriter Jean-Michel Larsen
An advertising campaign was created to promote the high-quality, eco-friendly water of Geneva. The goal was to emphasize that the water is sourced locally and has exceptional quality. The campaign was rolled out across various media, including vehicles, posters, fountains, and leaflets. Overall, the campaign successfully increased awareness of the superior quality and environmental benefits of Geneva's water. As a designer, I am proud to have contributed to this initiative and helped promote sustainable living practices.
